Marketing on the Internet: A Semiotic Analysis
نویسندگان
چکیده
This study demonstrates how semiotics, which constitutes the “linguistic turn” in human sciences, is a powerful tool for revealing concealed meanings in Internet marketing. Semiotics deals with symbols in the form of text and pictures, and also with their underlying meaning. Hence, since Internet marketing makes extensive use of symbols in order to affect product awareness and cultural meaning, semiotics is a very effective and efficient tool for interpreting online marketing. This paper analyzes two examples of Internet marketing and explains how potential consumers with different cultural backgrounds perceive the advertised product.
منابع مشابه
Internet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
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